<scp>NEOS</scp>: An odour‐induced affect scale for use in the cosmetic industry-Reference-Cited by-同舟云学术

NEOS: An odour‐induced affect scale for use in the cosmetic industry

Published:2023-11-12 Issue:1 Volume:46 Page:51-61
ISSN:0142-5463
Container-title:International Journal of Cosmetic Science
language:en
Short-container-title:Intern J of Cosmetic Sci

Author:

Barbosa Plinio A.¹^ORCID,Semenzim Thaís Bellintani²,Marques Lucas Murrins³^ORCID,Serpa Alexandre Luiz de Oliveira⁴⁵^ORCID,Yoshimine Elise²,Tobo Patricia²

Affiliation:

1. Department of Linguistics University of Campinas Campinas Brazil

2. Natura Cosméticos S/A Cajamar Brazil

3. Instituto de Medicina Fisica e Reabilitacao, Hospital das Clinicas HCFMUSP, Faculdade de Medicina Universidade de Sao Paulo Sao Paulo Brazil

4. Laboratório de Neurociências Cognitiva e Social Universidade Presbiteriana Mackenzie São Paulo Brazil

5. Metacognitiv São Paulo Brazil

Abstract

AbstractThis work proposes an odour‐induced affect scale for use in the cosmetic industry that relies on the approach that produced the UniGEOS, a universal odour‐related emotional scale from the Swiss Center for Affective Sciences. The Natura Emotion and Odor Scale (NEOS) was built on experiments conducted with a larger set of participants (491) and a set of 35 scents that combine seven commercial perfumes from Natura & Co cosmetic company with 28 odours from different olfactory classes important for the cosmetic industry. The results showed the stability of 60 Emotion‐Related terms in Brazilian Portuguese split into five emotion‐related dimensions: Romance, Attention, Energy, Well‐being and Negative feelings. The association of the scents evoking these five dimensions has direct implications in the design of new products.

Funder

Fundação de Amparo à Pesquisa do Estado de São Paulo

Publisher

Wiley

Subject

Colloid and Surface Chemistry,Dermatology,Drug Discovery,Pharmaceutical Science,Aging,Chemistry (miscellaneous)

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ics.12894

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