1. Cornelius Holtorf is Professor of Archaeology at Linnaeus University in Kalmar (Sweden) and co‐ordinator of the Places as Stories research group. His current research interests include the theory of heritage, Time Travel experiences in the present and contemporary archaeologies. Recent books: Search the past – find the present. The value of archaeology for present‐day society (2010), Contemporary Archaeologies: Excavating Now (co‐edited with A. Piccini, 2009), Archaeology is a Brand! The Meaning of...