Evaluating the Wisdom of Strangers: The Perceived Credibility of Online Consumer Reviews on Yelp

Author:

Lim Young-shin1,Van Der Heide Brandon2

Affiliation:

1. School of Communication; The Ohio State University; 3041 Derby Hall, 154 North Oval Mall Columbus OH 43210

2. Communication Arts and Sciences Building; Michigan State University, 404 Wilson Road; East Lansing MI 48824

Publisher

Oxford University Press (OUP)

Subject

Computer Networks and Communications,Computer Science Applications

Reference43 articles.

1. Integration theory and attitude change;Anderson;Psychological Review,1971

2. Role of product-related conversations in the diffusion of a new product;Arndt;Journal of Marketing Research,1967

3. Word of mouth communication within online communities: Conceptualizing the online social network;Brown;Journal of Interactive Marketing,2007

4. Social ties and word-of-mouth referral behavior;Brown;Journal of Consumer Research,1987

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