Ideologies of Motherhood in Contemporary Israeli TV Commercials

Author:

Barak-Brandes Sigal1

Affiliation:

1. Department of Communication; Tel Aviv University; Tel Aviv Israel

Publisher

Oxford University Press (OUP)

Subject

Computer Science Applications,Communication,Cultural Studies

Reference49 articles.

1. Between guilt and victimization: The maternal discourse in coverage of the “Remedia Affair.”;Aronis;Megamot,2014

2. Motherhood as a national mission: The construction of womanhood in the legal discourse in Israel;Berkovitch;Women's Studies International Forum,1997

3. Through mother's eyes: Ideology, the "child" and multiple mothers in U.S. American mothering magazines;Cook;Advertising & Society Review,2011

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