Massive open online courses and consumer goals

Author:

Howarth Jason1ORCID,D’Alessandro Steven2ORCID,Johnson Lester3ORCID,White Lesley4

Affiliation:

1. School of Computing and Mathematics Charles Sturt University Port Macquarie New South Wales Australia

2. School of Management and Marketing University of Tasmania Hobart Tasmania Australia

3. Faculty of Business & Law Swinburne Business School Hawthorn Victoria Australia

4. Office of Vice Chancellor Southern Cross University Lismore New South Wales Australia

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Reference72 articles.

1. Towards Designing Profitable Courses: Predicting Student Purchasing Behaviour in MOOCs

2. Consideration set size and familiarity with usage context;Aurier P.;Advances in Consumer Research,2000

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