How to identify product defects and segment consumer groups on an online auto forum-Reference-Cited by-同舟云学术

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How to identify product defects and segment consumer groups on an online auto forum

Published:2022-02-11 Issue:6 Volume:46 Page:2270-2287
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Sun Bing¹,Mao Hongying¹^ORCID,Yin Chengshun¹

Affiliation:

1. School of Economics and Management Harbin Engineering University Harbin China

Funder

National Natural Science Foundation of China

Natural Science Foundation of Heilongjiang Province

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12784

Reference104 articles.

1. What's buzzing in the blizzard of buzz? Automotive component isolation in social media postings

2. A decision support system based on ontology and data mining to improve design using warranty data

3. Benefit-based consumer segmentation and performance evaluation of clustering approaches: An evidence of data-driven decision-making

4. 10.1162/jmlr.2003.3.4-5.993

5. Exploring business opportunities from mobile services data of customers: An inter-cluster analysis approach

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