Opera participants’ perceptions of brand resonance-Reference-Cited by-同舟云学术

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Opera participants’ perceptions of brand resonance

Published:2021-08-17 Issue: Volume: Page:
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Hall Emma¹,Menzies Jane¹^ORCID,Zutshi Ambika¹^ORCID,Creed Andrew¹^ORCID

Affiliation:

1. Department of Management, Faculty of Business and Law Deakin University Geelong Victoria Australia

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12743

Reference152 articles.

1. Chapter 7 The Consumer-Based Brand Equity of Music Events: Two Case Studies from Portugal

2. Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

3. The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

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1. Shopping destination brand equity and service quality;Tourism Review;2024-04-19

2. Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA;Empirical Studies of the Arts;2024-04-03

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4. “Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect;Asia Pacific Journal of Marketing and Logistics;2023-09-07

5. Exploring the critical factors influencing the outlying island talent recruitment and selection evaluation model: Empirical evidence from Penghu, Taiwan;Evaluation and Program Planning;2023-08

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