The effect of celebrity endorsement on omission neglect at different levels of skepticism-Reference-Cited by-同舟云学术

The effect of celebrity endorsement on omission neglect at different levels of skepticism

Author:

Lopes Evandro Luiz¹²^ORCID,Goulart‐da‐Silva Jussara³

Affiliation:

1. Programa de Pós‐graduação em Administração Universidade Nove de Julho São Paulo Brazil

2. Academic Departament of Administration Universidade Federal de São Paulo Osasco Brazil

3. Business Department Universidade Federal de Uberlândia Uberlândia Brazil

Funder

Conselho Nacional de Desenvolvimento Científico e Tecnológico

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

Reference53 articles.

2. Adolescent skepticism toward TV advertising;Boush D. M.;Journal of Consumer Research,1994

4. A study on vegetarianism;Chavan S.;International Peer‐Reviewed Journal‐EBSCO, USA,2015

5. The moderating effect of celebrity adoration;Chiou J. S.;The Journal of Social Psychology,2005

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