How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: A moderated mediation model
Author:
Affiliation:
1. School of Management Shanghai University Shanghai China
2. School of Management (ESG) University of Quebec in Montreal Montreal QC Canada
3. John Chambers College of Business and Economics West Virginia University Morgantown WV USA
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12730
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