It is better with a shade of blue! Consumer evaluation of unisex extension of brands-Reference-Cited by-同舟云学术

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It is better with a shade of blue! Consumer evaluation of unisex extension of brands

Published:2022-02-04 Issue:6 Volume:46 Page:2239-2253
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Bhanja Nivedita¹^ORCID,Mehta Ritu²^ORCID

Affiliation:

1. Indian Institute of Management Kozhikode Kozhikode India

2. Indian Institute of Management Calcutta Kolkata India

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12781

Reference97 articles.

1. Consumer Evaluations of Brand Extensions

2. Dimensions of Brand Personality

3. How Far Can a Brand Stretch? Understanding the Role of Self-Construal

4. Commentary: A New Formula for Gendering Products and Brands

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1. The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal;International Journal of Consumer Studies;2024-02-08

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