Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk-Taking, Innovativeness, and Opportunity Focus

Author:

Brockman Beverly K.,Jones Michael A.,Becherer Richard C.

Publisher

Informa UK Limited

Reference61 articles.

1. “Customer Orientation and Performance: A Study of SMEs;Appiah-Adu;Management Decision,1998

2. “Double Loop Learning in Organizations;Argyris;Harvard Business Review,1977

3. “An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation;Atuahene-Gima;Organization Science,2001

4. “Entrepreneurial Orientation of SMEs, Product Innovativeness, and Performance;Avlonitis;Journal of Business Research,2007

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