Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages-Reference-Cited by-同舟云学术

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Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages

Published:2002-12 Issue:2 Volume:36 Page:150-170
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:

Author:

LANCASTER ALYSE R.,LANCASTER KENT M.

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.2002.tb00428.x/fullpdf

Reference67 articles.

1. Television Station Acceptance of AIDS Prevention PSAs and Condom Advertisements;Abernethy;Journal of Advertising Research,1998

2. Advertising Council. 2002 http://www.adcouncil.org/fr_thanks_trad.html

3. Ad Council. 1998 Donated Media Nears One Billion http://www.adcouncil.org/body_news_articles.html

4. Service with an $8B Smile;Albiniak;Broadcasting & Cable,2000

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