Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles
Author:
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.1993.tb00737.x/fullpdf
Reference27 articles.
1. Empirical Research in International Marketing 1976-1982;Albaum;Journal of International Business Studies,1984
2. Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners;Andrews;Journal of Advertising,1991
3. Designing Research for Application;Calder;Journal of Consumer Research,1981
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