Conceptualization and Measurement of Optimal Consumer Decision-Making
Author:
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.1983.tb00312.x/fullpdf
Reference32 articles.
1. Consumer Search, Role Enactment, and Market Efficiency;Bucklin;Journal of Business,October 1969
2. Evaluating Product Testing Methods: A Theoretical Framework;Cary;Home Economics Research Journal,November 1978
3. Determinants of Search for Lower Prices: An Empirical Assessment of the Economics of Information Theory;Goldman;Journal of Consumer Research,December 1978
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