Increasing the Organizational Influence of Corporate Consumer Affairs Departments
Author:
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.1981.tb00709.x/fullpdf
Reference32 articles.
1. Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance;Anderson;Journal of Marketing Research,1973
2. Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress;Best;Law & Society,1977
3. Consumer Affairs: Viability of the Corporate Response;Blum;Journal of Marketing,1974
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