Author:
LWIN MAY O.,WILLIAMS JEROME D.
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Reference46 articles.
1. A Conjoint Investigation of the Relative Importance of Risk Relievers in Direct Marketing;Akaah;Journal of Advertising Research,1988
2. Interactive Home Shopping: Consumer, Retailer and Manufacturer Incentives to Participate in Electronic Marketplaces;Alba;Journal of Marketing,1997
3. Some Attitudinal Predictors of Home-Shopping through the Internet;Balabanis;Journal of Marketing Management,1999
4. Guarantee; Warranty; Loyalty;Barsky;Marketing Tools,1995
5. Perceived Risk and Its Components: A Model and Empirical Test;Bettman;Journal of Marketing Research,1973
Cited by
39 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献