1. ABC 2001 Advertising Standards and Guidelines, March 2001 http://www.espnabcsportscms.com/adsales/stuff/ABC_Advertising_and_Guidelines.pdf
2. Andrews , J. Craig Consumer Protection Explorations of Marketing and Society Gregory T. Gundlach Lauren G . Block William L. Wilkie Thomson Southwestern
3. Annenberg Public Policy Center 2000 Media in the Home: The Fifth Annual Survey of Parents and Children http://www.annenbergpublicpolicycenter.org/05_media_developing_child/mediasurvey/survey7.pdf
4. Alcoholic Beverage Warnings in Magazine and Television Advertisements;Barlow;Journal of Consumer Research,1993