1. Consumer Attitudes Toward Marketing and Consumerism;Barksdale;Journal of Marketing,October, 1972
2. Dow's Big Push for Product Safety Business Week April 21, 1973 82 85
3. Advertising: Attacks and Counters;Greyser;Harvard Business Review,MarchApril, 1972
4. Businessmen Re Advertising: ‘Yes, but…’;Greyser;Harvard Business Review,MayJune, 1962