A Methodology for Profiling Consumers' Decision-Making Styles-Reference-Cited by-同舟云学术

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A Methodology for Profiling Consumers' Decision-Making Styles

Published:1986-12 Issue:2 Volume:20 Page:267-279
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:

Author:

SPROTLES GEORGE B.,KENDALL ELIZABETH L.

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.1986.tb00382.x/fullpdf

Reference17 articles.

1. Psychographic Profiles of Patronage Preference Groups;Darden;Journal of Retailing,197475

2. On the Validation of Lifestyle Traits: A Review and Illustration;Lastovicka;Journal of Marketing Research,1982

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