Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest
Author:
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.2007.00096.x/fullpdf
Reference4 articles.
1. Do Young Children Understand the Selling Intent of Commercials?;Macklin;Journal of Consumer Affairs,1985
2. Preschoolers’ Understanding of the Informational Function of Television Advertising;Macklin;Journal of Consumer Research,1987
3. Toward a Pragmatic Understanding of the Advertising and Public Policy Literature;Rotfeld;Journal of Current Issues and Research in Advertising,2007
4. What Is Wrong with International Advertising Research?;Taylor;Journal of Advertising Research,2002
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