New life in Japan's ‘endingness’ business

Abstract

The Japanese deathcare and Buddhist goods industry is a growing field, emerging out of radical shifts in the socio‐economic conditions of everyday life: smaller households, an ageing population and more irregular employment/lifestyle patterns. Based on fieldwork, this article reports tectonic ruptures within Japan’s household‐based mortuary system and Buddhist practice. It takes readers to ENDEX, the premier convention for Japan’s ‘ending industry’, where new ‘life’ emerges from the falling away of older death rites that get remixed and remade into newer experimental practices, businesses and business subjectivities. Examples range from high‐tech gravestones and drones to competitions for the ‘Hottest Priest’ and best encoffiner. This article engages with these new necro‐technologies and asks why the old deathcare system is falling apart. What are the socio‐material effects of its unravelling? And what does the futurity of necro‐praxis look like in Japan (and elsewhere) when the existential fabric of mortality may be torn apart?