Assessing the impact of stakeholder pressure and green data analytics on firm's environmental performance – understanding the role of green knowledge management and green technological innovativeness

Abstract

This research investigates the direct and indirect effects of stakeholder pressure, green data analytics, green knowledge management, green technological innovativeness, and the environmental performance of Indian manufacturers. Data were acquired from 569 manufacturers in India using a survey questionnaire. The study's hypotheses were examined through partial least square structural equation modeling (PLS‐SEM). The findings of the investigation substantially support the notion that stakeholder pressure greatly influences a firm to develop organizational capabilities of green data analytics, green knowledge management, and green technological innovativeness. Interestingly, stakeholder pressure was found to have a significant indirect impact on a firm's environmental performance. Furthermore, the findings show that green data analytics is critical to the firm's capacity to manage green knowledge and innovate greenly. The study has important implications for both theory and practice in the area of strategic knowledge management centered on environmental issues.