Following social media influencers who share alcohol‐related content is associated with college drinking

Author:

Strowger Megan1ORCID,Ayala Guzman Rachel1,Geyer Rachel B.2,Ward Rose Marie3ORCID,Braitman Abby L.14

Affiliation:

1. Department of Psychology Old Dominion University Norfolk USA

2. Department of Psychology Miami University Oxford USA

3. Department of Psychology University of Cincinnati Cincinnati USA

4. Virginia Consortium Program in Clinical Psychology Norfolk USA

Abstract

AbstractIntroductionFrequent exposure to peer‐shared alcohol‐related content (ARC) on social media is associated with greater alcohol consumption and related consequences among undergraduates. Social media influencers also share ARC; yet, the effect of exposure to influencer‐shared ARC on alcohol outcomes has not been examined. The current study examined whether following influencers who share ARC and the frequency of sharing were associated with alcohol outcomes, and associations between influencer type (e.g., actors) and alcohol outcomes.MethodsUndergraduates (N = 528) from two universities in the United States completed an online survey assessing demographics, social media use, alcohol use and related consequences. They listed up to five influencers they followed and viewed the most content from. A series of linear regression models were conducted.ResultsHaving a larger proportion of influencers sharing ARC was associated with greater quantity, frequency and peak drinks, but not consequences. Frequency of influencers sharing ARC was associated with greater quantity and peak drinks, but not frequency or consequences. Findings remained significant, even after controlling for peer ARC. Actor ARC, everyday person ARC and ‘other’ type influencer ARC were associated with several alcohol outcomes.Discussion and ConclusionsThis study added to the literature by examining how following influencers who share ARC, and sharing frequency, were associated with drinking outcomes over and above exposure to peer ARC. It also examined whether ARC content from specific types of influencers was associated with alcohol outcomes. Findings highlight that the source of ARC is relevant when studying the effects of ARC exposure on college drinking.

Funder

National Institute on Alcohol Abuse and Alcoholism

Publisher

Wiley

Subject

Health (social science),Medicine (miscellaneous)

Reference48 articles.

1. Magnitude and Trends in Heavy Episodic Drinking, Alcohol-Impaired Driving, and Alcohol-Related Mortality and Overdose Hospitalizations Among Emerging Adults of College Ages 18–24 in the United States, 1998–2014

2. Negative alcohol-related consequences experienced by young adults in the past 12 months: Differences by college attendance, living situation, binge drinking, and sex

3. College Drinking.National Institute on Alcohol Abuse and Alcoholism.2023. Accessed 13 April 2023. Available from:https://www.niaaa.nih.gov/sites/default/files/publications/College_Drinking.pdf

4. The burden of alcohol use: excessive alcohol consumption and related consequences among college students;White A;Alcohol Res Health,2013

5. Poor mental health, peer drinking norms, and alcohol risk in a social network of first-year college students

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3