1. C.L. Tyagi Arun Kumar Advertising Management 278 2004
2. David Ogilvy Ogilvy on Advertising 24 1985 Or do you want to see the goddamned sales curve stop moving down and start moving up?
3. Restatement (Third) of Torts: Products Liability 1998 cf. infra note 58
4. Restatement (Second) of Torts 1965
5. Excessive Consumption: Marketing and Legal Perspectives;Boedecker;Am. Bus. L.J.,1999