“Dollars and Scents: Alternative Currency Acceptance in Artisanal Markets in Guadalajara Mexico”

Author:

Pisani Michael J.1,Pérez Luis Fernando Cruz2,Corona María Nitzayé Hernández2,Godínez Jesús Eduardo2

Affiliation:

1. Central Michigan University Mt. Pleasant; Michigan USA

2. ITESO; Guadalajara Mexico

Publisher

Project Muse

Reference26 articles.

1. Cal , Veronica Michael J. Pisani Jessica Cal 2009 Retailers, Consumers and a Spot Market for Foreign Exchange in Central America: Cross-Border Currency Substitution of Belizean Dollars for Guatemalan Quetzales and Mexican Pesos

2. Cartas , José M. 2010 Dollarization Declines in Latin America http://www.imf.org/external/pubs/ft/fandd/2010/03/pdf/spot.pdf

3. National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects;Clark;Journal of Marketing,1994

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