The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers-Reference-Cited by-同舟云学术

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers

Published:2021-12-05 Issue: Volume: Page:
ISSN:0969-6016
Container-title:International Transactions in Operational Research
language:en
Short-container-title:Intl. Trans. in Op. Res.

Author:

Karray Salma¹^ORCID,Martín‐Herrán Guiomar²^ORCID

Affiliation:

1. Faculty of Business & IT Ontario Tech University 2000 Simcoe Street North Oshawa Ontario ON L1G OC5 Canada

2. IMUVA Universidad de Valladolid Depto. Economia Aplicada (Matematicas) Valladolid España 47011 Spain

Funder

Agencia Estatal de Investigación

Consejería de Educación, Junta de Castilla y León

Natural Sciences and Engineering Research Council of Canada

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/itor.13094

Reference46 articles.

1. Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence

2. A Game-Theoretic Analysis for Coordinating Cooperative Advertising in a Supply Chain

3. Advertising Competition Under Consumer Inertia

4. Exclusive Channels and Revenue Sharing in a Complementary Goods Market

5. Price Competition in a Channel Structure with a Common Retailer

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Should the pricing or advertising decision come first in a supply chain with a network externality?;Journal of Business & Industrial Marketing;2024-09-05

2. Optimal timing for nonsubsidized policy implementation in the electric vehicle industry;Managerial and Decision Economics;2023-11-20

3. Sales channel competition for supply chain with the blockchain technology;International Transactions in Operational Research;2023-09-26

4. Dual-channel supply chain coordination with online reviews;Electronic Commerce Research and Applications;2023-07

5. Manufacturer encroachment strategies and decision timing considering the product traceability preferences under e‐commerce;Managerial and Decision Economics;2023-06-21