1. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991
2. Aspectos socioculturales relacionados con la donación de sangre en Cuba;Alfonso Valdés;Revista Cubana de Hematología e Inmunología y Hemoterapia,2002
3. Explaining blood donation: the trust factor;Andaleeb;Health Care Marketing,1995
4. Marketing social marketing in the social change marketplace;Andreasen;Journal of Public Policy & Marketing,2002