A Mixed-Method Approach to Extracting the Value of Social Media Data-Reference-Cited by-同舟云学术

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A Mixed-Method Approach to Extracting the Value of Social Media Data

Published:2015-05-29 Issue:3 Volume:25 Page:568-583
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Chan Hing Kai¹,Wang Xiaojun²,Lacka Ewelina³,Zhang Min⁴

Affiliation:

1. Nottingham University Business School China; University of Nottingham Ningbo China; Ningbo 315100 China

2. Department of Management; University of Bristol; Bristol BS8 1TN United Kingdom

3. Business School; University of Strathclyde; Glasgow G4 0QU United Kingdom

4. Norwich Business School; University of East Anglia; Norwich NR4 7TJ United Kingdom

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12390/fullpdf

Reference75 articles.

1. An examination of the factors influencing consumers' attitudes toward social media marketing;Akar;J. Int. Comm.,2011

2. A hierarchical product development planning framework;Anderson;Prod. Oper. Manag.,2005

3. Success factors in transition countries;Bastic;Eur. J. Innov. Manag.,2004

4. Traps, pitfalls and snares in the valuation of technology;Boer;Res. Technol. Manag.,1998

5. A computerized approach to the New York City school bus routing problem;Braca;IIE Trans.,1997

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