Implications of Channel Structure and Operational Mode Upon a Manufacturer's Durability Choice
Author:
Affiliation:
1. Cox School of Business; Southern Methodist University; 6212 Bishop Blvd Dallas Texas 75275 USA
2. Red McCombs School of Business; University of Texas at Austin; B6500, 1 University Station Austin Texas 78712 USA
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12335/fullpdf
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5. Selling and leasing strategies for durable goods with complementary products;Bhaskaran;Manage. Sci.,2005
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