Parents as the start of the solution: a social marketing approach to understanding triggers and barriers to entering a childhood weight management service

Author:

Gillespie J.1,Midmore C.2,Hoeflich J.3,Ness C.1,Ballard P.1,Stewart L.1

Affiliation:

1. NHS Tayside; Perth UK

2. Corporate Culture; Liverpool UK

3. NHS Health Scotland; Edinburgh UK

Funder

NHS Health Scotland

Scottish Government Agency

Publisher

Wiley

Subject

Nutrition and Dietetics,Medicine (miscellaneous)

Reference22 articles.

1. The place of inter-rater reliability in qualitative research: an empirical study;Armstrong;Sociology,1997

2. Corporate Culture Ltd 2010 Social Marketing Knowledge Book Your Reference Guide for Positive Change http://www.socialmarketingacademy.co.uk/files/knowledge_book.pdf

3. Corporate Culture Ltd 2011 What Are the 14 Motivators that Persuade Us to Act? http://www.corporateculture.co.uk/blog/what-are-14-motivators-persuade-us-act

4. Parents’ perceptions of health professionals’ responses when seeking help for their overweight children;Edmunds;Fam. Pract.,2005

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