Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals-Reference-Cited by-同舟云学术

Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals

Published:2019-05-07 Issue:4 Volume:31 Page:896-917
ISSN:1045-3172
Container-title:British Journal of Management
language:en
Short-container-title:Brit J Manage

Author:

Bauer Florian¹,Rothermel Marcella²,Tarba Shlomo Y.³,Arslan Ahmad⁴,Uzelac Borislav⁵

Affiliation:

1. Department of Entrepreneurship and Strategy Lancaster University Management School Lancaster LA1 4YX UK

2. Department of Strategic Management, Marketing and Tourism University of Innsbruck 6020 Innsbruck Austria

3. Birmingham Business School University of Birmingham Birmingham B15 2TY UK

4. Department of Marketing, Management and International Business Oulu Business School, University of Oulu Finland

5. Department of Marketing Copenhagen Business School 2000 Fredriksberg Denmark

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12364

Reference177 articles.

1. Spillovers across organizational architectures: The role of prior resource allocation and communication in post-acquisition coordination outcomes

2. The Post-Merger Performance of Acquiring Firms: A Re-examination of an Anomaly

3. Equity Ownership in Cross-border Mergers and Acquisitions by British Firms: An Analysis of Real Options and Transaction Cost Factors

4. Integration of Non-market and Market Activities in Cross-border Mergers and Acquisitions

5. Technological acquisitions and the innovation performance of acquiring firms: a longitudinal study

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