Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions
Author:
Affiliation:
1. Rennes School of Business Rennes France
2. Department of Business Organization and Marketing University Pablo de Olavide Seville Spain
3. School of Business and Economics Loughborough University Loughborough Leicestershire UK
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12432
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1. Another look at the instrumental variable estimation of error-components models
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