Saving for a Rainy Day… or a Trip to the Bahamas? How the Framing of Investment Communication Impacts Retail Investors
Author:
Affiliation:
1. The John Madejski Centre for Reputation, Henley Business School University of Reading Henley‐on‐Thames RG9 3AU UK
2. The ICMA Centre, Henley Business School University of Reading Reading RG6 6BA UK
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12455
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