Managing Co-creation Design: A Strategic Approach to Innovation-Reference-Cited by-同舟云学术

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Managing Co-creation Design: A Strategic Approach to Innovation

Published:2015-01-22 Issue:3 Volume:26 Page:463-483
ISSN:1045-3172
Container-title:British Journal of Management
language:en
Short-container-title:Brit J Manage

Author:

Frow Pennie¹,Nenonen Suvi²,Payne Adrian³,Storbacka Kaj²

Affiliation:

1. Discipline of Marketing; University of Sydney; Sydney New South Wales Australia

2. University of Auckland Business School; Auckland New Zealand

3. School of Marketing; University of New South Wales; Quadrangle Building UNSW Sydney New South Wales 2052 Australia

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/1467-8551.12087/fullpdf

Reference142 articles.

1. Value co-creation in knowledge intensive business services;Aarikka-Stenroos;Industrial Marketing Management,2012

2. An exploratory investigation of user involvement in new service development;Alam;Journal of the Academy of Marketing Science,2002

3. Beyond co-production: practice-relevant scholarship;Antonacopoulu;Public Money & Management,2010

4. The future of NPD/innovation research;Barczak;Journal of Product Innovation Management,2012

5. Bartl , M. 2009 The morphology of co-creation http://www.michaelbartl.com

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