Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers-Reference-Cited by-同舟云学术

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Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers

Published:2019-08-06 Issue:2 Volume:32 Page:283-305
ISSN:1045-3172
Container-title:British Journal of Management
language:en
Short-container-title:Brit J Manage

Author:

Shah Syed Zulfiqar Ali¹^ORCID,Akbar Saeed²^ORCID,Ahmad Sardar³,Stark Andrew W.⁴

Affiliation:

1. Warwick Business School, University of Warwick Scarman Road Coventry CV4 7AL UK

2. University of Bradford School of Management Richmond Road Bradford BD7 1DP UK

3. University of Liverpool Management School Chatham Street Liverpool L69 7ZH UK

4. Alliance Manchester Business School, University of Manchester Booth Street West Manchester M15 6PB UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12378

Reference103 articles.

1. The Information Content of Advertising: A Meta-Analysis

2. Information Asymmetry, R&D, and Insider Gains

3. Advertising Association/WARC expenditure report(2019). Available athttp://expenditurereport.warc.com/(accessed 06 March 2019).

4. Deflators, Net Shareholder Cash Flows, Dividends, Capital Contributions and Estimated Models of Corporate Valuation

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