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Can Google Trends Improve Your Sales Forecast?

  • Published:2018-02-06 Issue:10 Volume:27 Page:1770-1774
  • ISSN:1059-1478
  • Container-title:Production and Operations Management
  • language:en
  • Short-container-title:Prod Oper Manag

Author:

Boone Tonya1,Ganeshan Ram1,Hicks Robert L.2,Sanders Nada R.3

Affiliation:

1. Raymond A. Mason School of Business; The College of William and Mary; Williamsburg Virginia 23185 USA

2. Department of Economics; The College of William and Mary; Williamsburg Virginia 23185 USA

3. D'Amor-McKim School of Business; Northeastern University; Boston Massachusetts 02115 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Reference8 articles.

1. Incorporating Google Trends Data into Sales Forecasting;Boone;Foresight: Int. J. Appl. Forecast,2015

2. Nowcasting is not just contemporaneous forecasting;Castle;Natl Inst. Econ. Rev.,2009

3. Choi , H H. Varian 2009 Predicting the present with Google Trends http://google.com/googleblogs/pdfs/google_predicting_the_present.pdf

4. Predicting the present with Google Trends;Choi;Econ. Rec.,2012

5. The operational value of social media information;Cui;Prod. Oper. Manage.,2018

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