Advertising Competition on the Internet: Operational and Strategic Considerations-Reference-Cited by-同舟云学术

Advertising Competition on the Internet: Operational and Strategic Considerations

Published:2018-02-14 Issue:5 Volume:27 Page:884-901
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Liu Dengpan¹,Mookerjee Vijay²

Affiliation:

1. School of Economics and Management; Tsinghua University; Beijing 100084 China

2. Naveen Jindal School of Management; University of Texas at Dallas; Richardson Texas 75083 USA

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12844/fullpdf

Reference37 articles.

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3. Generic and brand advertising strategies in a dynamic duopoly;Bass;Market. Sci.,2005

4. On the optimality of clickthrough fees online markets;Baye;Econ. J.,2011

5. Choney , S. 2011 Facebook leads in social media site reliability, speed http://www.nbcnews.com/technology/facebook-leads-social-#displayedia-site-reliability-speed-122316

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