Strange Affinities in the Search for Personalized Health: New Age Practices and Genetic Testing

Abstract

AbstractA prominent focus of New Age beliefs and practices has always been health and healing—including the use of holistic healing, power crystals, homeopathy, and complementary and alternative medicine. Given its association with modern science and medicine, genetic testing would seem to run counter to New Age alternative medical practices. On the other hand, the use of at‐home genetic health tests and the use of such New Age alternative medical practices could both be motivated by a desire for personalized healthcare. Using data generated from a survey fielded on a probability sample of U.S. adults, we examine associations between individuals’ use of at‐home genetic health tests and their use of power crystals and acupuncture or other homeopathic medicine. Logistic regression models find that those who use power crystals or homeopathic medicine have significantly greater odds of having used an at‐home genetic health test. We discuss the implications of these findings for our understanding of the direct‐to‐consumer genetic testing market and the relationship between science, religion, and spirituality more broadly.