Sequencing the threat and recommendation components of persuasive messages differentially improves the effectiveness of high- and low-distressing imagery in an anti-alcohol message in students
Author:
Affiliation:
1. Institute of Psychology, Health and Society; University of Liverpool; UK
Publisher
Wiley
Subject
Applied Psychology,General Medicine
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/bjhp.12103/fullpdf
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