Hands labouring for safety: Mediated intimacy in influencer communities on Instagram

Abstract

AbstractThe article explores how digital images of hands are used as a symbolic representation of intimacy and intimate emotions in influencer communication on Instagram. Based on digital ethnography with female influencers in the Czech Republic, the analysis focuses on three categories of communicative practices, where hands function as a visual representation of intimacy—creating community, a sense of vulnerability, and the notion of rawness and openness. The analysis points to the gendered nature of influencer communication. It explores how intimacy is established specifically by women influencers who need to navigate vulnerability with the need to protect themselves against gender‐based online violence in the form of hate comments and sexualized hate speech.