What is a Feminist?

Abstract

This article outlines the evaluation and stereotype of feminists, based on responses to closed-ended semantic differential traits as well as open-ended, projective responses to a hypothetical male or female feminist. Consistent across both methodologies, undergraduate respondents (Study 1: N=210; Study 2: N=135) viewed feminists as politically liberal, assertive/career oriented, and more likely to be heterosexual than lesbian. Most evaluations were neutral to slightly positive, with a few negative areas. However, feminists were seen in less positive terms than the typical woman and were described as much more assertive and politically liberal. Gender, race, birth cohort, gender of target, and feminist-attitude differences are presented. Despite the neutral to slightly positive evaluation, most respondents did not personally identify as feminists, possibly because they misperceive others' attitudes toward feminists as more negative than they actually are.