Feminist Attitude Accessibility and Behavioral Intentions

Abstract

In order to investigate the role of attitude accessibility in reported intentions to engage in feminist behavior, feminist attitudes were or were not activated, and attitude-behavior relations in the two conditions were assessed. Overall, the attitude-behavior relationship was strong and significant when the attitude was made accessible via a priming manipulation. In contrast, the attitude-behavior relationship was low and not significant when the attitude was not accessible, even though domain-relevant behavioral intentions had been accessed. Other theoretical perspectives, potential directions for future research on feminist attitude-behavior consistency, and the applied implications are discussed.