Measuring climate change perception in China using mental images: A nationwide open‐ended survey

Abstract

AbstractCurrent knowledge about public climate change perception mainly covers belief, concern, and attitudes. However, how this discourse is interpreted using individuals’ own frame of reference remains largely unknown, particularly in many large emitters from non‐Annex I countries such as China. This study, for the first time, performs a nationwide open‐ended survey covering 4,037 respondents and collected 12,100 textual answers. Using a semiautomated coding method, we find seven mental images that exclusively represent the Chinese interpretation of the climate change issue, including global warming, distant icons, natural disasters, environmental degradation, cause, solution, and weather. Analysis of influencing factors shows that females, those with lower education levels, lower income, and older individuals tend to connect climate change with natural weather phenomena. Younger and well‐educated residents in developed cities are more aware of various consequences and anthropogenic causes of climate change. People with stronger climate change beliefs, policy support, and personal experience of extreme weather are more likely to mention disastrous impacts, carbon emission as causes, and potential solutions. Employing the multilevel regression and post‐stratification technique, we map the prevalence of mental images in China at the prefecture‐city level. The results reveal significant geographical heterogeneity, with estimated national means ranging from a high of 55% (weather) to a low of 11% (solution). Our findings reveal diverse perspectives and a widespread misconception of climate change in China, suggesting the need for tailored clarification strategies to gain public consent.