Affiliation:
1. Department of Information Design and Corporate Communication Bentley University Waltham Massachusetts USA
2. Department of Journalism and Mass Communication North Carolina A&T State University Greensboro North Carolina USA
3. Department of Advertising and Public Relations The University of Alabama Tuscaloosa Alabama USA
Abstract
AbstractInstructing and adjusting information is required to protect stakeholders during a crisis. However, it is unwise to assume that people, especially young adults, automatically follow the information once it is provided. Using a 2 (interactivity: low [email] vs. high [mobile app]) × 2 (vividness: low [text‐only] vs. high [infographic]) between‐subject lab experiment, this study found that infographics were effective in improving self‐efficacy, proxy efficacy, and trust in the organization. In addition, an interaction was observed between interactivity and vividness on participants' intention to follow instructing and adjusting information. The findings of this study provide evidence of the advantage of using infographics during a crisis.
Subject
Management, Monitoring, Policy and Law,Management Information Systems
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