Learning to sell in new markets: A preliminary analysis of market entry by a multinational firm
Author:
Affiliation:
1. Rotman School of Management University of Toronto
2. Department of Economics University of Colorado Boulder Colorado
Publisher
Wiley
Subject
Development,Geography, Planning and Development
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/roie.12369
Reference16 articles.
1. Contracts as barriers to entry;Aghion P.;American Economic Review,1987
2. Arnold D. &Quelch J.(1998).Vietnam: Market entry decisions case 9‐597‐020.Cambridge:Harvard Business School Publishing 1–13.
3. Contracting with Imperfect Commitment and the Revelation Principle: The Single Agent Case
4. Information, incentives and multinational firms
5. Exploring New Markets: Direct Investment, Contractual Relations and the Multinational Enterprise
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3. An Entry Game with Learning and Market Competition;SSRN Electronic Journal;2018
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