1. http://blogs.cabinetoffice.gov.uk/behavioural-insights-team/author/behavioural-insights-team/#sthash.mxq3kUis.dpuf http://www.bbc.co.uk/news/uk-politics-26030205
2. Libertarian Paternalism;Thaler;American Economic Review,2003
3. Libertarian Paternalism is Not an Oxymoron;University of Chicago Law Review,2003
4. Thaler Sunstein 2008 ibid 6