Cristiano of Arabia: Did Ronaldo increase Saudi Pro League attendances?-Reference-Cited by-同舟云学术

Cristiano of Arabia: Did Ronaldo increase Saudi Pro League attendances?

Published:2024-08-14 Issue: Volume: Page:
ISSN:1074-3529
Container-title:Contemporary Economic Policy
language:en
Short-container-title:Contemporary Economic Policy

Author:

Schreyer Dominik¹^ORCID,Singleton Carl²^ORCID

Affiliation:

1. Center for Sports and Management WHU – Otto Beisheim School of Management Düsseldorf Germany

2. Economics Division Stirling Management School University of Stirling Stirling UK

Abstract

AbstractIn December 2022, Cristiano Ronaldo, five‐time Ballon d’Or winner and the most‐followed person on Instagram, signed for Al‐Nassr in the Kingdom of Saudi Arabia. This marked one of several expensive, recent interventions by the kingdom in global sports markets. We exploit the timing of this event to estimate superstar effects. Ronaldo alone increased stadium attendance demand, even before the influx of further stars in the summer of 2023. On average, Ronaldo filled an additional 20% of the seats in his home team's stadium when he played, 15% in the stadiums he visited, and 3% where he did not even play.

Publisher

Wiley

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/coep.12661

Reference46 articles.

1. Stardom and talent;Adler M.;The American Economic Review,1985

2. AP News. (2023)Tyson Fury and Francis Ngannou will fight in Saudi Arabia in October. Available from:https://bit.ly/45B2EBy

3. Axios. (2023)Cristiano Ronaldo's Saudi Arabia era begins with Al‐Nassr. Available from:https://tinyurl.com/5d53vxwa

4. BBC. (2021)Newcastle United takeover: what is PIF the main owner of the club?Available from:https://tinyurl.com/5n7zt9mn