Using Clickstream Data to Improve Flash Sales Effectiveness
Author:
Affiliation:
1. IESE Business School University of Navarra Av. Pearson 21 Barcelona 08034 Spain
2. IESEG School of Management 3 rue de la Digue Lille 59000 France
3. LEM‐CNRS 9221, 3 rue de la Digue Lille 59000 France
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13238
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