1. Department of Marketing School of Business Hong Kong Baptist University Kowloon 852 Hong Kong
2. W. A. Franke College of Business Northern Arizona University 101E. McConnell Drive Flagstaff 86011‐5066 Arizona USA
3. Carey Business School Johns Hopkins University 100 International Dr Baltimore 21202 Maryland USA
4. Department of Marketing NMSU College of Business New Mexico State University Las Cruces 88012 New Mexico USA