Consumer informedness: A key driver of differentiation-Reference-Cited by-同舟云学术

Consumer informedness: A key driver of differentiation

Published:2021-11-23 Issue: Volume: Page:
ISSN:1058-6407
Container-title:Journal of Economics & Management Strategy
language:en
Short-container-title:J Econ Manage Strat

Author:

Pazgal Amit¹^ORCID,Soberman David²^ORCID,Thomadsen Raphael³^ORCID

Affiliation:

1. Jones Graduate School of Management Rice University Houston Texas USA

2. Rotman School of Management University of Toronto Toronto Ontario Canada

3. Olin School of Business Washington University St. Louis Missouri USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/jems.12463

Reference37 articles.

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4. Equilibrium distributions of sales and advertising prices;Butters G. R.;Review of Economics and Statistics,1977

5. Local‐level marketing: High visibility, low cost;Carlstone L. M.;Franchise Times,1997

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